Thursday, June 2, 2011

Safest food on the planet, now at lower temperatures!

Hopefully, you were able to enjoy the great weather this past memorial day weekend, and while you were waiting for some tasty cuts of pork or beef to come hot of the grill, you took the time to remember the brave American soldiers who paid the ultimate price to allow us such great freedom. I have nothing but absolute respect and admiration for those men and women, and I must say, I feel a little guilty bringing this up. However, in addition to thanking those brave souls for our freedom, we can also thank the American farmer who helped bring us that meal, and provided us with the safest food on the planet.



Last week, the USDA released a statement telling us something that many farmer have known for years; that it is perfectly safe to cook pork to medium, at 145 degrees internal temperature. This announcement is great news for consumers, and reinforces a basic truth about our food: that it is truly safe, and that modern farming practices have contributed to it. For example, years ago, people were leery of pork, especially under-cooked pork, for many good reasons. The pigs lived outside, basically running loose, eating whatever happened to appear in front of them (I won’t get into details). Today, pigs live comfortably inside clean, well-lit, climate controlled barns; which are probably a lot cooler than my old farmhouse right now. The pork is harvested and processed in state-of-the-art facilities, which are cleaned, scrubbed, and inspected daily within an inch of their lives. The USDA and its watchful eye are never more than a stones throw away, providing guidance and oversight to the industry.


But outside of the processing world, pork farmers are doing the right things as well. Large and small alike, most farmers today are PQA+ Certified, meaning they have taken part in a voluntary program that holds them to a higher standard, and helps them produce a better product.


Farmers today care more about food and consumer safety than ever. As a farmer, it kills me to see a recall, or hear about people getting sick from a food-borne illness, because I feel like I have somehow failed. You depend on me for safe food the same as you would depend on a fireman to come save your house in a fire. We all have a job to do, and we want to do it well. From soldiers to farmers, we’re all working to protect American consumers.


Jeff Vander Werff is a 4th generation farmer from Sparta, Michigan. Learn more about how safe your food really is at www.youtube.com/agsalesman

Monday, May 16, 2011

Recall This.


So last week a California company recalled 16,000 pounds of lunch meat due to concerns about listeria contamination. Hearing this on the news, I think the first reaction of most people is to thing, wow, that’s a lot of lunch meat, but when you really think about it, it’s not, and it proves why our food is the safest in the world.


Think about it; we live in a country, where for the first time in the recored history of the planet, we can enjoy food just about any way we want it. We can eat eggs over easy for breakfast without fear, have sushi for lunch, and then enjoy a rare steak and a caesar salad for dinner, all without the worry of a food borne illness. Imagine living in a country where you go to the market, and you have to live in fear of what might be lurking in your food.


Food recalls like this are actually a good thing; they prove and reinforce to us that our food is not only produced safely, but handled and processed safely; I mean, would you rather NOT know that there was an issue, and risk getting sick? No, you wouldn’t. That’s why the USDA inspects food and facilities; so we can find problems, correct them, and improve safety.


Finally, let’s put this recall in perspective. Sure, 16,000 lbs sounds like a HUGE number, and yea, that’s a lot of meat. But think of it this way; according to the last census, the Grand Rapids, Michigan metro area has around 1 million residents. Let’s assume that one in 10 of them eat a cold-cut of some kind for lunch everyday-that’s brown baggers, Subway, Jimmy John’s, ect, and that each consumes around a quarter pound of lunch meat-that’s about average. So that’s 100,000 people eating 25,000 pounds of lunch meats EVERY DAY. This recall is a drop in the bucket!! There literally isn’t enough meat in this recall to supply a mid-sized American city for a single day.


Food safety is top of mind these days for many Americans, especially farmers and ranchers. When I ship a product, whether it’s fresh apples or wheat to the flower mill, I want to make sure you’re receiving a safe, nutritious product. I know I’m doing my part, and you can rest assured the USDA and processors are doing their’s as well.


Jeff Vander Werff is a fourth generation farmer from Sparta, Michigan. Learn more about food safety and your food at www.youtube.com/user/agsalesman

Friday, April 15, 2011

Back to the Future.

As spring approaches, more and more of us are heading out to the deck to throw a couple steaks on the grill, enjoying that timeless summertime tradition. This year, as your steak cooks, take a minute and think about the family that raised that beef, and how much their family farm, much like mine, has changed over the years.

In the mid 90's, when I was in high school, we looked like what I think most people envision a farm to look like. We had the classic red barns, a few fruit trees up on the hill, some beef cows in the pasture, and a few hogs in the barn. However, as idealistic as this appeared to be, it wasn't viable. We didn't have enough acres, or cows, or pigs, or apples to make a living off of. It was a hobby. As we shaped our vision for the future, and decided what we wanted the farm to look like for our children and grandchildren, it became evident what had to happen. Soon, the cows left, followed shortly by the pigs. Instead of the old red barn that held a 40 acre hay crop, we built a grain storage that holds 500 acres of corn production. The few apple trees on the hill were replaced when my brother and I broke off and bought a fruit farm of our own. The picture has changed, but the people painting it hasn't.

Whether we farm 10 acres or 10,000 acres, we are the same family. We abide by the same values, ethics, and morals now as we did then. We believe in hard work, fair pay, and being good stewards of the land. And it's not just us that feel this way; my neighbors, some who farm thousands of acres and may milk thousands of cows feel the same way. It is still their family farm; the picture has just changed.

Along with this growth, comes a new opportunity. As farms grow, and families grow, the need for help arises. I grew up working down the road on the neighbor's diary farm, milking cows, feeding calves, and spreading manure. Those jobs haven't changed-but now we are hiring people in the community to work full time, and providing them with not only the basics- good wages and benefits- but also a chance to be a part of our family. My grandfather jokingly refers to our main employee Dave as "the third son", because Dave often joins him in the house for coffee, or a beer after the day is done. He is a valued member of not only the farm, but in some ways, the family.

This is not the exception with farm families, it's the rule. The picture of agriculture has, and will, continue to change and evolve; however, rest assured, the people painting it never will.

Jeff VanderWerff is a 4th generation farmer from Sparta, Michigan. Learn more about his family farm at www.youtube.com/agsalesman

VWF Farm 1955.jpgView full sizeHere's a snapshot of our farm in 1955.
Grandpa's farm 1986.jpgAnd here it is when my grandpa owned it in 1985.
VWF Farm, 2010.JPGView full sizeHere's our farm today, in the fall of 2010.

Tuesday, April 5, 2011

The Simple Life

Surfing Facebook tonight for a few minutes, I came a crossed a post by a friend, Will Gilmer, talking about he and his son listening to the ball game on an old radio that was his when he was a kid. You know, it’s little quips like this that make me so grateful to have grown up in the country.

Where I grew up, we weren't that rural by a lot of standards. Grand Rapids, population 200,000 was only 25 minutes away. We lived just a mile west of Sparta, a town of 4,000 people that had everything you needed, including a McDonald’s!! But, even so, we grew up similar to so many other rural kids, and I think summertime baseball is the ultimate metaphor for that point in your life.

As a kid, it was the Detroit Tigers, and the legendary Ernie Harwell. Many nights, after dinner, we’d go help in the garden for a little bit, or help dad pick up a few stray bales out in the field. Like most other farm kids, we did our 4-H chores, checked cows, and, if we were lucky, got to ride though the pasture with dad to check cows for the night. Then it was back to the house, and like so many other farm kids a crossed America, we’d tune the radio in to the ballgame. I can still see, feel, and smell it. Ernie Harwell on the radio, dad reading the paper and maybe having a beer, and the cool breeze finally coming in the windows of the old farmhouse. It was heaven on earth, and really, we didn’t think it got any better.

People often wonder what it is about farmers, how they can have this almost surreal bond between them, even if they’ve just met. And the answer is simple: we all grew up the same. We all felt that simple life of living in the country, and learning to enjoy the very simple things in life. It’s how young farmers from all over the state, and even the country, and become friends in minutes, and stay friends for years, because no matter where we grew up, we all lived The Simple Life.

Jeff VanderWerff is a 4th generation farmer from Sparta, Michigan. Learn more about him and his family farm at www.youtube.com/agsalesman

Thursday, March 24, 2011

Our Duty.

This morning, I was reviewing my twitter feed, looking to see what pithy comments were out there today, when I came upon this gem:

follownathan: Nobody is gonna like this... but I am just waiting for #bigag to use the Japan tragedy as another PR spin to "feed the world"

Wow.

So let me get this straight; I happen to believe that as a good christian, and quite honestly, as an American, I should help those in need. The United States is the Saudi Arabia of food; we have considerable surplus quantities of grains produced every year. So why SHOULDN’T we help Japan?

Because Nate and his “pro-food”, “whole food”, “real food” cronies don’t want us to.

They want to drag our 8th wonder on the world, modern American agriculture, back to the days of 40 acres and a mule. They don’t want us to have the export capacity to help a country in dire straits, because they believe food is far too cheap and plentiful in this country.

Right now, the Japanese people are suffering. They are hungry, and they truly need our help; and right now, I don’t think they would care if the food is BST, GMO, or Ei-Ei-O. They don’t care about the angry acronyms; they care about where they are going to find their next meal.

At the end of the day, if having the ability to help the Japanese with food due to our agricultural prowess-and the desire to do so-makes me “Big Ag”, then I’ve never been prouder to have been insulted.

Jeff VanderWerff is a 4th generation fruit and grain farmer from Sparta, Michigan. Learn more about him at www.youtube.com/agsalesman

Thursday, March 17, 2011

3 Local Meals a day...

Lately, I’ve been asking people what makes their food local, and most people seem to believe that you need to grow it in your community garden, visit the farmer’s market, or stop at a farmer’s road side stand. While all of these are great ideas, and they defiantly support farmers and local agriculture, I think you’ll be amazed to learn how local most of our food really is.

Let’s start with one of the last places you’d expect to find local food: a fast food or quick service restaurant. However, you’d be surprised to learn how local that food is. At McDonald’s, for example, most of the apple dippers your kids enjoy instead of fries are fresh, locally grown Michigan apples, all of which come from a farm just like mine. Same goes for the apples in that new oatmeal they are selling. Rather have an Egg McMuffin? Rest assured, those eggs are raised on family-owned, family-run farms all over Michigan.

Planning to stop by Panera Bread for lunch? No problem. Order a delicious turkey sandwich and enjoy Michigan Turkey Producers signature product. All that healthy, safe, turkey is produced on West Michigan farms, owned by West Michigan families. While you’re enjoying that sandwich, make sure you throw on a big handful of Lay’s potato chips; proudly produced with Michigan potatoes.

Busy evening planned? No worries here, a fresh pizza is just the ticket. Allendale, Michigan is home to one of the largest mozzarella cheese plants in the US, all made with local Michigan milk. Don’t forget to add some sauce made with Michigan tomatoes, such as those grown by lots of farmers in southern Michigan for Red Gold Tomatoes!

A huge majority of the products we enjoy everyday here in Michigan are grown and processed right here; they are produced on family farms, processed by grower-owned co-ops, and sold to families just like yours and mind. So the next time you’re out and thinking about buying local, just remember to buy Michigan; it’s more local than you think!!

Jeff VanderWerff is a 4th generation fruit and grain farmer from Sparta, Michigan. Learn more about him and his family at www.youtube.com/agsalesman

Friday, February 25, 2011

It all starts with a little trimming...

One of the jobs we have on the farm this time of year is tree-trimming, a laborious task involving a three-wheeled machine called a Brownie with what is basically a 25 pound hydraulic powered chain saw attached to it. You see, you ride up in the air in a little bucket, kinda like the power guys, and swing this saw around like a powered machete, removing errant limbs (hopefully only on the tree). It is a boring, cold, tiresome job; I can honestly say I can think of well over 100 things I’d rather do then trim trees; however, it’s one of the most important jobs on the farm. A well-trimmed tree produces better fruit, with better size, and less pressure from insects and fungus. It’s truly an investment you make for future years; the better job you do trimming, the better quality fruit you’ll likely produce.

Right now, we’re watching a lot of “fiscal tree-trimming” happen all over the United States, and Michigan is no exception. Governor Rick Snyder has climbed aboard his metaphorical “brownie”, and as we say when we need to do some hard trimming in a neglected orchard, he’s doing some major lumber-jacking. No tree is safe from Snyder’s saw, nor should any be; you see, for far too long our state legislature has worked off borrowed time; they’ve been growing some pretty lousy fruit, and the markets have changed. Consumers (and voters) are demanding fresh, high quality fruit, and they’ve hired a new farm manager to make that happen. Eventually, just like at home, the governor will replant the orchard with new trees that won’t need trimming for quite some time. But, for the meantime, stand back, cause the limbs are flying!!

Everything in the world has a day of reckoning; and just like my back and shoulders after a long day trimming in the orchard, the governor is sure to go home with a few wounds and some soar muscles. But as an old farmer once told me, when you trim trees the hardest, that’s when you get the most new growth.

Jeff Vander Werff is a 4th generation farmer and blogger from Sparta, Michigan. Learn more about his family's farm at www.youtube.com/agsalesman